Fixderma Comes Onboard As Key Sponsor For IPL 2024 With Delhi Capitals

EE News Desk Mar 22, 2024

Dermaceutical brand, Fixderma has partnered with Delhi Capitals as the Associate Sponsor for the upcoming season of the Indian Premier League (IPL), commencing 22 March, 2024. This collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.

As part of this association, the Fixderma logo will adorn the lead arm of Delhi Capital jerseys, ensuring prominent visibility throughout the tournament. Additionally, viewers can anticipate the integration of Fixderma's acclaimed Shadow Sunscreen range into various promotional activities, highlighting the brand's commitment to skincare and sun protection.

Shaily Mehrotra, Co-founder and CEO, Fixderma expressed her enthusiasm about the collaboration, stating, "We are thrilled to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritise sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts. We look forward to a successful partnership with Delhi Capitals and to showcasing our Shadow Sunscreen range to a wider audience."

Anurag Mehrotra, Chairman, Fixderma, expressed his excitement as well, stating, "Being a cricket enthusiast and a player myself, this collaboration is a special one for many reasons. I am delighted that Fixderma is taking a step in the direction of associating with properties that have huge fan-following and engagement, thereby also building larger awareness and consideration for us as a brand in the coming times.

Sukhvinder Singh, Interim CEO, Delhi Capitals said "We are delighted to welcome Fixderma on board as Key Sponsor for this IPL season. Their commitment to skincare aligns perfectly with our team's ethos of prioritizing wellness and performance both on and off the field. We look forward to working closely with the Fixderma team to make this partnership a resounding success."

As Delhi Capitals gears up for an action-packed season, Fixderma is all set to make its mark in the world of cricket, championing the importance of skincare and sun protection among fans and players alike.