Dewar’s the Doers Club creates an unforgettable culinary experience

EE News Desk Oct 01, 2019

Dewar’s, the Premium Scotch Brand comes from the Aberfeldy Distillery tucked away in highlands of Scotland. The brand believes in doing things twice for extraordinary results and that is why Dewar’s scotch like no other, is Double Aged for Extra Smoothness.

Embodying their motto of ‘DoubleIsBetter’, Dewar’s has launched its signature experiential platform, THE DOERS CLUB, which is an intersection of Double Aged Dewar’s Scotch, Gastronomy experiences, and a lot of playfulness

The Doers Club is curated with the Best Celebrity Chefs of the country and A- list Celebrities who have keen interest in Food and Scotch. Enabling an enriching and wholesome drinker experience, the brand has taken this as a perfect opportunity to -introduce the new generation of millennial audiences to ‘Drink less and Drink Better’ trend with Dewar’s Scotch. The guests at The Doers Club enjoy the co-curated Gourmet Delicacies with Dewar’s Highballs

Tommy Dewar’s, the Maverick behind brand Dewar’s had pioneered Dewar’s Highballs. The key facts about the Dewar’s Highballs are, these are refreshing, light on the palette and are extra smooth.

This club is open for all, Each Doers Club pop up will be ticketed and up for grabs to consumers across cities at trending outlets

Kick-starting with the first session of The Doers Club, Dewar’s brought together a Power Duo- celebrity chef- Pooja Dhingra along with Producer, creative director and stylist - Rhea Kapoor to curate an unforgettable gourmet food and drinks experience titled ‘Butter and Scotch’ at Soho House, Mumbai on 27th September 2019. The event was attended by the members of Soho House and likes of Rhea Kapoor, Pooja Dhingra, Masaba Gupta, Samyukta Nair, Mona Juneja, Meyang Chang, Sana Khan, Manasi Scott, Shonali Nagrani, Namita Alexander, Nitin Mirmani, Sahil Salathia, Tanmay Bhatt to name a few.

Commenting on the launch of The Doers Club, Anshuman Goenka, Director Marketing of Bacardi India said “Food is an important aspect of the drinker experience in India and Dewar’s Double Aged Scotch pairs best with gourmet food. We are looking at bringing this out through our latest creative endeavor, The Doers Club. As part of this year's Doers Club initiative we will be focusing on Power duos of Chefs and Foodie Celebs to co-curate the Dewar’s experiences. We look forward to bringing these experiences to our customers to celebrate the magic of our Double Aged Scotch.

Celebrity Chef Pooja Dhingra stated her views saying, “Scotch is no more a man’s drink. We see women and millennial enjoying scotch all over India now and I am glad to be a part of The Doers Club as it gives me the opportunity to bring together my passion for food and curate something new using Dewar’s as an important ingredient to it with Rhea Kapoor during this session “.

Commenting on this Rhea Kapoor said, “I was thrilled when the idea of The Doers Club was proposed to me. I believe it’s a great initiative by the brand. I love food and I believe the idea of conducting a session with Pooja Dhingra, one of the most celebrated chefs of our country is great and I really look forward to having fun during the experience.”

The double ageing skills is a testimony of the longstanding heritage for pursuit of passion and quality of the Dewar’s house and the idea of The Doers Club is to embody that Double is always better!!