Cheil India Amalgamates Art & Music In Samsung Galaxy Book4 Series Campaign

EE News Desk Jun 24, 2024

The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr

Cheil India has unveiled a new campaign for the Samsung Galaxy Book4 series. The film highlights the collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.

“Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung's commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it's utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalized AI-powered Galaxy ecosystem that is truly one of a kind,” said Aditya Babbar, Vice President, MX Business, Samsung India.

Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

Speaking on the campaign, Vikash Chemjong, CCO, Cheil India, said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

Commenting on the campaign, Sanjeev Jasani, COO, Cheil SWA, said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”