CaratLane Debuts Modern Store Design Concept

EE News Desk Jun 13, 2024

Situated at Phoenix Palladium Mall in Lower Parel, the store sprawls over an area of around 500 sq. ft

CaratLane, operating across multiple channels and partnered with Tanishq, has introduced its latest store design format with the opening of its newest location in Mumbai. Situated at Phoenix Palladium Mall in Lower Parel, the unveiling of this store marks a significant development, as per media reports.

“We are updating the design elements in our stores with a new age format. Our recent store at Phoenix Palladium features a chic design, incorporating elements such as fluted panels, marble flooring, an abundance of rose gold accents, and a luminous LED facade,” underscored Deepika Khare, National Head – Business Development, CaratLane – a Tanishq Partnership.

Covering an area of around 500 sq. ft., the outlet enjoys a prime spot at the entrance of the mall, situated within the jewellery precinct.

The revamped format emphasises a lavish and refined aesthetic, integrating high-quality materials, décor elements, and lighting fixtures. Unlike CaratLane's previous stores, which favoured a white theme with purple highlights, the new store adopts a palette of gentle pink and white hues.

CaratLane's presence in Mumbai extends to over 21 stores across the city.

“Experiencing rapid growth, we currently boast a retail footprint of over 270 stores nationwide,” Khare continued.

In November 2023, the company achieved a significant milestone by expanding its retail presence to 250 stores across 100 cities in India.

Founded in 2008 in Chennai by Mithun Sacheti and Srinivasa Gopalan, the jewellery brand initially operated as an online platform offering a range of products including rings, earrings, bracelets, bangles, and solitaires.

In July 2016, the Tata Group strategically invested in the company through its subsidiary, Titan Company. Currently, Titan holds 99.64 per cent of CaratLane's total equity share capital.

In February of this year, Titan Company disclosed its plans to acquire the remaining 0.36 per cent stake in CaratLane for Rs 60.08 crore.