Can wedding tourism become a game-changer for the Indian hospitality industry?

EE News Desk Sep 25, 2019

Destination weddings are trending these days among Indians who wish to celebrate weddings as a one time-grand occasion. Moreover, Indians have now arrived on the luxurious global landscape, and are here to conquer and shine.

India is now firmly entrenched into this scene where couples now wish to say “I do” amidst artistically curated settings, appetizing cuisines, exotic floral decor, and a diverse guest list.

While the trend of destination weddings is not exactly an Indian concept, its percolation into the Indian culture is inevitable. Containing your wedding in a small wedding hall has now become a concept of the past.

In India, people are often willing to spend most of their life savings on weddings. Indian millennials are more than eager to invest in ‘curated weddings’ and will choose the most exotic locations to celebrate their big day.

While Rajasthan, Goa and Kerala are the top three Indian wedding destinations, off-beat locations like Mussoorie and the Andaman Islands are also finding favour. Of course, the primary criterion for all destination weddings is a perfect setting for memorable pictures and drone footage that can be shared on social media and make your wedding the most beautiful ever.

In such a scenario, wedding tourism and destination weddings can be a significant game-changer for the Indian hospitality industry, if promoted intelligently. Rajasthan is, of course, the most popular destination in India for hosting royal-themed destination weddings.

And when we are talking about destination weddings, beach & island weddings are something that needs special mention. India is a country blessed with number of serene beaches and tropical islands that simply elevate the charm of destination weddings to newer levels. Needless to say, one of the most exotic beach wedding destinations in India, Goa will always leave the newlyweds with more love and affection for each other.

Indian weddings are no longer contained within the boundaries of caste and religion. And that needed weddings to take a huge leap of faith. India is lucky to be so diverse in terms of its festivities. It allows you to be creative in so many more ways. Indian weddings are quickly embracing moving out of their comfort zone, be it in terms of venue, invites or the overall experience. They are a brilliant mix of tradition and convenience now, and it serves everyone right.

The growing demand for destination weddings will play a significant role in transforming the economy of the preferred destination cities and states, and in creating new avenues of growth for the overall hospitality sector.