Budx enthralled music enthusiasts in Hyderabad with immersive cultural experiences

EE News Desk Sep 16, 2019

Budweiser Experiences successfully concluded the Hyderabad edition of their much-anticipated program, BUDX, on 13th September 2019 at Prism Club and Kitchen. With an overarching objective of developing and supporting the emerging music scene, the festival brought together homegrown and international artists who collaborated and synthesized one-of-a-kind experiences while captivating the crowd with their unique sounds.

The festival was home to dynamic performances by popular hip-hop star DIVINE and his collective, the Gully Gang ft. D’Evil, Aavrutti, Shah Rule, JD and DJ Proof, who set the stage ablaze with their authentic verses and fiery raps. Coinciding with the launch of DIVINE’S single from his debut album KOHINOOR, the rapper performed the track live for the first time at BUDXHYD. Adding to the cultural mix, the evening also witnessed an amalgamation of electronic, techno and hip hop tunes, produced by local artists such as Seedhe Maut, Sez On The Beat, OX7GEN, Lifafa, Dotdat and BLOT!, as well as the global virtuoso: Truncate. Truncate and Dotdat also complemented the live programming with a production masterclass, where they inspired budding producers and musicians with their personal journeys and experiences in techno music, both in India and across the globe.

Commenting on this, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev opined, “Music has transformed into a cultural revolution that is proliferating even the most unconventional spaces. Hyderabad, for instance, has emerged as such a musically diverse landscape that we were instantly drawn to it for our BUDX programme. The city amazed us with its zeal and appetite for authentic music, which energizes us to continue our efforts and expand the Budweiser Experiences movement across genres and boundaries.”