Britannia NutriChoice supports The Diabetic Food Trail

Conceptualised and presented by Semora Entertainment Works; TDFT initiative has been supported by Britannia NutriChoice along with Biocon and Zomato.

 The Diabetic Food Trail^® is all set to offer Diabetics, Pre-Diabetics and Health conscious individuals, a  culinary experience at over 100 restaurants across Mumbai, Delhi, Chennai and Bangalore. Beginning on the occasion of World Diabetes Day – 14^th November, this unique initiative will add a whole new flavour to the term ‘eating out’. Acclaimed and celebrated chefs at some of the most popular dining establishments will showcase their culinary skills to present special ‘Diabetic friendly’ menus that would be complete, with nutritious and delicious choices, thus allowing patrons to indulge without worry.

Eating right is vital if you’re trying to prevent or control diabetes. While exercise is important, what you eat has the biggest impact when it comes to managing diabetes. It may come as a surprise that the nutritional needs are virtually the same as any other person, no special foods or complicated diets are necessary. In conjunction with medication and exercise, DIET plays a critical role in ensuring a diabetic individual’s level of good health. The food trail features 100+ Top Restaurants, who’s Chefs have designed a special diabetic- friendly menu, just for people with diabetes. A menu that is not only diabetic-friendly, but also healthy and delicious enough, that the whole family will appreciate and can partake of. A menu comprising well-balanced, tasty and nutritious meals prepared by the Top Chefs of the city. To provide this burgeoning segment of the urban Indian population a taste of varied, delicious and healthy culinary choices that adhere to the calorific and dietary requirements of diabetics – at some of the best and most popular restaurants across the country!

As Seema Pinto – Director, Semora Entertainment Works and the brain behind this initiative says. “One of the primary objectives of channeling this initiative through restaurants was to dispel the notion of ‘healthy food cannot be tasty food’, and influencing the Food Industry to recognise the need of ‘diabetic friendly’ menus, given that we will be a country of 80 million diabetics by 2030 (World Health Organisation estimates).” The chefs from our restaurant partners have conjured up novel gourmet dishes whilst some recipes and menus were re-engineered from their existing dishes to suit the recommended diet and within the calorific values. Every effort has been made by the Chefs to ensure the food is tasty and suitable to the Indian Palate.

 The Menus include sugarfree desserts, appetizers, Entrees and much more. All dishes under the Diabetic Menu during the promotion will provide complete nutritional information, including carbs and calories, to make a diabetics choice easier when selecting a particular dish.

Zomato’s primary focus in partnering in this initiative is to give a healthy food choice to every person visiting their site. "At Zomato, we look to create delightful customer experiences, and partnering with Semora on the Diabetic Food Trail® is another step in that direction. We're constantly looking for ways to make every meal, for everyone, a great experience. With this partnership users can now make informed and healthy dining decisions." said Pramod Rao, SVP, Growth, Zomato.

A diabetes diet is simply a healthy eating plan that is high in nutrients, low in fat with little or no sugar, and moderate in calories. It is a healthy diet for anyone! The Diabetic Food Trail is her to make a big difference for not only Diabetics but also people who are health conscious or pre-diabetic.

“Biocon has been making  a difference to the life of millions of diabetics for over a decade. As a compassionate, caring and responsible company our efforts are aimed at sensitizing people through a holistic diabetes management and life style modification program. Our association with the Diabetic Food Trail initiative resonates our efforts toward highlighting the importance of a balanced diet in managing diabetes effectively. Our endeavour is to empower many more ‘people with diabetes’ the ability to ‘win with diabetes’ through lifestyle modification, healthy diet and regular exercise.” Dr. Subir K Basak, Senior Vice President and Global Head of Business Excellence, Biocon.

“We are thrilled to showcase healthy meals for diabetic customers through this initiative. This project is very close to my heart since I’m a person with diabetes and know the challenges we face when we are out on work for meetings and need to have a meal, or when going out to dine with family and friends. This initiative is a collaborative effort to spread the word that we CARE for our health and we ACT on it.”, says Seema Pinto, adding that “We are dedicated to provide healthy, delicious, diabetic friendly food options to the food lovers and sincerely appreciate our partners, Britannia NutriChoice and Zomato for supporting us, in this pioneering venture, along with all the participating restaurants”.