Black & White Ginger Ale, Zomato Live Elevate Culinary Experiences At Zomaland

EE News Desk Mar 14, 2024

Diageo India's Black and White Ginger Ale joined forces with Zomato Live as the exclusive experience partner for Zomaland Season 4. Zomaland commenced this season in Pune and journeyed through Ahmedabad, Delhi, Chandigarh, Hyderabad, Mumbai and Kolkata. Currently enroute to its final destination of this season in Bangalore, the partnership with Diageo encompasses a range of unique culinary experiences across cities, including the return of Table for Everyone, Bailey's corner and chef-led culinary delights.

Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft - India & South Asia at Diageo shared, “The essence of ‘Table for Everyone’ is rooted in the magic of a shared experience. Black and White Ginger Ale is at the centre of creating a literal and metaphoric table where diversity of thought and experience is not just shared but celebrated. The Table for Everyone is where expression in any and every form takes place and great curated food becomes a perfect accompaniment. Furthering this philosophy, we are excited to bring the Table For Everyone experiences back to Zomalanad across 8 cities with some of the finest Chef extraordinaires from across the country."

The 'Table for Everyone' by Black & White Ginger Ale makes its comeback to Zomaland, offering culinary adventure in collaboration with chefs Megha Kohli and Nishant Choubey. Positioned against the iconic Zomaland Ferris Wheel, the immersive experience promises festival-goers an engaging rendezvous centred around the joy of communal dining and sharing.

Speaking on the partnership, Zeenah Vilcassim - CEO Zomato Live, said, “Building on last year’s success, our collaboration with Diageo is aimed at creating conversations and nurturing communities that have an impact. Food has been the universal language of love and community; and through this initiative, we hope to manifest a space where the act of sharing, sparks dialogues among Zomalanders. The Table For Everyone is a safe space for people to break bread over their differences and similarities, all the while discovering rare gastronomical delights!”

The Bangalore edition of Zomaland is scheduled for March 16th and 17th at the NICE Ground. The event will feature live performances by some of India's pop icons, including KING, Jonita Gandhi and others. Zomaland's Carnival City offers attendees an opportunity to engage in interactive installations and discover Instagram-worthy spaces, ensuring an immersive experience for all.