Bata joins Lakme Fashion Week as showcase partner

EE News Desk Feb 14, 2020

Bata, European footwear major and India’s leading footwear brand, announced today its partnership with Lakme Fashion Week, 2020 as their Showcase Partner.

After successfully hosting Bata Fashion Weekend (BFW) in Milan and Prague over the last two years, this collaboration is a first of its kind for Bata in India, and is yet another step by the brand towards cementing its image as a fashion-forward brand. LWF X Bata is sure to leave the audiences in awe!

The brand is collaborating with stellar designers, including Riddhi Mehra and Pankaj & Nidhi, to showcase its latest Spring & Summer Collection. The collection is inspired from retro designs to entice the millennials. The brand is revisiting vintage design styles giving them a contemporary twist. The focal point of the collection is on crafted detailing, woven materials and fringing.

Commenting on the collaboration, Sandeep Kataria, Bata India CEO said: “We are excited to collaborate with Lakme Fashion Week as their Showcase Partner on their 20th anniversary. Over the last two years, Bata has evolved its portfolio to include fashion, casual, evening and sneaker styles. Our partnership with LFW will allow designers & labels exclusive access to our internationally-designed Spring / Summer 2020 range to be paired with their new season collection on the ramp. With our new 2020 collection, we have reworked classic footwear and revisited retro statement styles to ensure that our shoes are both trendy and comfortable and have designs for every occasion. Our collaboration with LWF is yet another testament to our commitment towards reinventing our image as a fashion-forward brand.”

Speaking about the collaboration, Designers Pankaj & Nidhi said: “For anyone that has grown up in India, we’re sure Bata has been an integral part of their childhood. It brings us so much joy to see a brand that we grew up with constantly reinventing itself to ensure that the customers get the trendiest and the most comfortable foot wear. We are thrilled to be collaborating with Bata for Lakme Fashion Week and it’s only a brand like Bata that could have come up with such beautiful designs that help you experience style and comfort all at once.”

Speaking about the collaboration, Designer Ridhi Mehra said: “I love the way how Bata has re-invented itself over the last 2-3 years and is taking giant strides in fashion and this is what is making the collaboration exciting. With the Spring/Summer Collection, Bata has come up with a stunning range of footwear that makes your feet look pretty without compromising on the comfort or quality.”