AXN, spent a day at GroupM offices in Mumbai and Delhi promoting their weekend slot ‘Fresh From The U.S. with an offering of unlimited doughnuts, freshly baked exclusively for Group M employees.
AXN Fresh from the U.S .slot provides the latest seasons of the best U.S. shows during the weekends from 10-12pm. The list of shows feature Sherlock, Hannibal, Supernatural, Penny Dreadful, Extant, Zoo, Orphan Black, Scorpion, Madam Secretary and others.
Be it a decked-up cafeteria to an unlimited fresh doughnuts to ‘Fresh from the U.S. branded workstations, AXN did it all. AXN engaged the GroupM employees to participate in various contests which included a simple Q&A and lucky winners were rewarded with exclusive AXN hampers full of American goodies.
There was also a ‘spin the wheel’ contest, the Emcee got people to spin the wheel, answer some simple questions on AXN shows and characters and winners were given away American chocolates. The concept was simple – Everything from the U.S. and Everything Fresh thus establishing the slot message of AXN’s ‘Fresh from the U.S’.
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