Aprilia India’s Twin Celebration With John Abraham

EE News Desk Jun 22, 2024

In collaboration with Aprilia India’s brand ambassador, John Abraham, the brand marked this dual celebration with a digital campaign - #1RevForMusic

Piaggio Vehicles set the ball rolling on the twin celebrations of World Music Day and World Motorcycle Day, both of which fall on 21 June 2024. The company, in collaboration with Aprilia India’s brand ambassador, John Abraham, marked this twin celebration with a digital campaign - #1RevForMusic.

It is well-known to every motorcycling enthusiast that there is no better music to the ears than the sound of an engine. With this ethos, the latest campaign sees Abraham revving his bike twice – once for the music and once for the motorcycle. The campaign is an invite from Aprilia India and Abraham to the entire motorcycling community to join in and hit two revs – one rev for music and one rev for their motorcycle. #1RevForMusic aims to bring together motorcycle enthusiasts, influencers, and riders from across India in a unified celebration of the harmonious sounds of engines revving – a symphony that is music to every rider's ears.

John Abraham, Actor and Brand Ambassador of Aprilia India said, “It’s a beautiful coincidence that World Music Day and World Motorcycle Day fall on the same day and both, motorcycles and music form an integral part of my life. There’s no better music to my ears than the sound of my motorcycle’s engine and what better sound than that of my Italian machines. The roar of Aprilia’s engine and the rhythm of its music is what gets me going. As we celebrate the day, I look forward to seeing the motorcycling community come together and create music with their machines.”

Apoorva Saigal, Associate Vice President – 2-Wheeler Marketing and Corporate Communication, Piaggio Vehicles said, “Our goal with #1RevForMusic is to celebrate the unique bond between motorcycles and music. As we established a superbike community of Aprilia in India, there wasn’t a better occasion to bring together the community with John Abraham. This campaign is a tribute to the rhythms and melodies that fuel our passion for riding. Motorcyclists have always sung to the tunes of their bikes and the sounds of their engines while they zoom past on the roads feeling the wind of freedom. With this campaign, we want to bring together all our Aprilia customers to celebrate the day with the sounds of their Aprilia.”

In the spirit of community and celebration, Aprilia invited all motorcycle enthusiasts to participate by revving their engines – one rev for music and one rev for motorcycles. Riders were encouraged to share their revving stories on social media with the hashtag #1RevForMusic. As the community came together with #1RevForMusic, at the end of the day, users got to hear music generated solely by the revving of Aprilia bikes through Aprilia India’s Instagram stories.