3rd edition of SuperSikh Run Half Marathon attracts big brands

EE News Desk Jul 05, 2018

Over the last two years, One Race SuperSikh Run (SSR) has become Delhi’s favourite Half Marathon with a host of celebrity runners like the living legend – 107 years old marathoner Fauja Singh, India’s first blade runner Major DP Singh, World Athletics Master Champion, 103 year old Bibi Mann Kaur, International athlete Jinni Gogia Chugh, Bollywood actor Randeep Hooda, Classic Mrs India Queen Of Substance 2017, Captain Shalini Singh and many others, patronising this unique event.

A run with a ‘real’ heart, SuperSikh Run partners the global charity Khalsa Aid to raise Aid for its projects across the world. The run also supports various other national charities across the year besides raising funds for key initiatives which include: supporting underprivileged runners – currently supporting drug rehabilitated youth in village Bajwa Kalan, near Jallandhar through creating sporting infrastructure and other provisions and sponsorship of differently abled runners, tree plantation drives across Indian cities, encouragement of universal brotherhood through organising interfaith harmony initiatives and free of cost fitness training clinics to encourage people to take up running.

The SuperSikh Run Half Marathon starts and finishes from the historic site of Gurudwara Rakabganj Sahib in Central Delhi. It has a global following and is loved by people from all over the world for what it stands for. It is known for its unique route in the heart of Delhi covering the famous Birla Mandir and Sacred Heart Cathedral besides other Delhi landmarks. The SuperSikh Run half marathon is preceded by Year long on- ground activations and training clinics to enroll new runners. It’s a valuable marketing opportunity, as it attracts the affluent consuming class of North India. Running is becoming increasingly popular in India, as it is an accessible sport that can easily be practiced by people of all ages.

One Race SuperSikh Run is supported by Numero Uno Jeanswear, Dainik Jagran Group, Hero Electric Scooters, Policy Bazaar, Datawind Tablets, Rosa Herbals, Radio City, Amul India, Garmin, Royal Enfield, Enerzal, Businessworld, Fortis Hospital, Sun Foundation, Mata Mohinder Kaur Charitable Trust, The Sikh Chamber of Commerce and DSGMC.

SSR participation has grown by 100 percent since the first edition in 2016, with a very high female participation. Registrations for the 3rd edition are now open at www.supersikhrun.com.