The draft policy places full accountability on advertisers and introduces stringent penalties for violations
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Vidya Alva, COO, Percept Ice writes exclusively for Everything Experiential (EE) about the trends and innovations that rewrote the rulebook of events and experiential marketing in the previous year and what lies ahead in 2025
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From New York, and the Middle East to Paris and Germany – globally New Year’s Eve has been a mixed bag of emotions and festivities took place accordingly
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Featuring approximately 20 illuminated artworks from 28 November, 2024 till 19 January, 2025, the 13th edition of this festival aligns with Amsterdam's 750th anniversary and revolves around the theme ‘Rituals’, thus exploring light as a symbol of transformation
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With a total of 5802 metres of elevation change recorded, the journey took place from Umling La in Ladakh to Kuttanad in Kerala covering a distance of over 4900 kms
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