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Articles for Feature Articles

BMW Presents 2nd Edition Of Joytown In Mumbai

The two-day immersive brand experience will take place in Mumbai on 12 and 13 April 2024 at Mahalaxmi Racecourse

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You Are Not The Hero Of The Show, The Client & Their Messaging Is

In this ongoing interview series, Everything Experiential speaks to Riaz Basha in an exclusive interaction. Basha shares his professional journey into the world of hosting, tracing his roots back to a spontaneous stage moment two decades ago

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PMAR 2024: Cinema Advertising To Witness 35% Spike In 2024

The anticipated AdEx share for the sector to reach Rs 1,047 crore by year-end

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Touching The Emotional Chord Is A Sure Shot Way Of Doing Experiential Right: Amit Syngle, Asian Paints

In an exclusive chat with Everything Experiential for our BrandCraft series, Amit Syngle, Managing Director and CEO, Asian Paints reveals about incorporating the element of experiential in ColourNext 2024, how the socio-cultural trends of the year add to providing relevant experiences to consumers and more

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Hilton Enters Global Partnership With Deepika Padukone

The partnership is an extension of Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India

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Pragati Maidan Witnesses New Delhi World Book Fair 2024

Titles vary from non-fiction, fiction, children’s books, spirituality, yoga, health, mythology, science and technology, personality development, business, biography and autobiography, patriotism, art, culture, self-help, textbooks, supplementary reading material, teachers’ learning materials, educational aids, toy-integrated learning material and books and more

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Hyundai Ups Its Experiential Marketing Focus In 2024

The maker of auto brands such as Hyundai Creta and Verna says that not only will it set “unprecedented benchmarks” but that these will also “redefine auto marketing in India”

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Jury Speak: What Bausch & Lomb's Sanjay Bhutani Expects From Nominees

“I anticipate nominees to showcase integrity, authenticity and a commitment to ethical practices,” says Bausch & Lomb’s Managing Director - India & SAARC, Sanjay Bhutani, as he gears up as a Juror for the 6th edition of BW Applause Experiential Marketing Summit and Awards

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Wine Tourism Contributes To 16% Revenue Surge At Sula Vineyards

Aiming for a year-end target of Rs 100 crore, the company is now anticipating concluding the year at around Rs 97-98 crore

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BES Unveils 28th International Conference & Exhibition On Broadcast & Media Technology

The event is scheduled for 15 February 2024 in New Delhi, Union Information and Broadcasting Minister Anurag Singh Thakur will be the chief guest and will inaugurate the event

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