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Articles for Feature Articles

“Experiences Are Changing Because The Audience Is Changing”: Sameer Tobaccowala, Shobiz

Everything Experiential gets into a tete-a-tete with Rehmatali Tobaccowala’s son and the second generation to handle the agency - Sameer Tobaccowala, CEO, Shobiz Experiential Communications, where he talks at length about the evolution of the experiential marketing industry, Shobiz’s USP and more

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PM Modi Endorses 'Wed In India' Campaign For Tourism Uplift

He also called on non-resident Indians (NRIs) to participate in the 'Chalo India' program, encouraging them to send their family members to explore the country

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Magnum Ice Cream To Elevate Experiences At Lakme Fashion Week

Magnum to make a return to Lakme Fashion Week X FDCI, between 13-17 March in Mumbai at Jio World Convention Centre

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Miraj Cinemas Debuts In Kerala, Unveils 3-screen Multiplex In Kozhikode

Each auditorium features Dolby 7.1 sound systems and 2K projection. Additionally, moviegoers can experience the Triple Beam 3D technology

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Breaking Barriers: Rural Women's Visioning Reshapes Development

André Nogueira emphasises unveiling the struggle of bottom-up women's power challenging male dominance

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Behind The Mic With Aakarshak Mishra

As part of this ongoing series, Everything Experiential talks to Aakarshak Mishra and uncovers the dynamic emcee’s professional journey, preparation process and more as Mishra shares insights into the world of hosting

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Maldives Tourism Shift: China Overtakes India Amid Tensions

The number of Indian tourists visiting the Maldives has plunged by 33 per cent, from 41,054 in 4 March last year to 27,224 by 2 March this year, reflecting a decrease of 13,830 visitors

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Zomato, PVR Cinemas Tie-up For Enhanced Cinematic Experience

Movie enthusiasts in Gurgaon are just a Zomato order away, right from the comfort of their seats

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Haier India Marks 20 Years With Spectacular Showcase & Experiential Delight

Haier Appliances India marks two decades with an immersive celebration, introducing cutting-edge products and emphasising experiential marketing to transform consumer interactions

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Inaugural National Creators Award To Be Presented By PM Modi

The list of nominees for the National Creators Award features a mix of established professionals and emerging talents from various walks of life

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