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Miss World Manushi Chhillar Introduces Swimwear Brand 'Dweep'

The brand promises to redefine the swimwear industry by catering to a diverse range of body types, skin tones and personal styles

Miss World-turned-actress Manushi Chhillar has entered the world of entrepreneurship with the unveiling of her swimwear brand, 'Dweep'. The brand promises to redefine the swimwear industry by catering to a diverse range of body types, skin tones and personal styles. Chhillar, who has often advocated for body positivity, described 'Dweep' as a culmination of a shared passion for art, oceans and fashion.

Speaking about the brand, she said, “Debuting as an entrepreneur with Dweep marks a thrilling new chapter in my journey. A girl from Rohtang wouldn’t have dreamt that one day, she’d be the Miss World, a Bollywood actor, a face of varied reputed brands and now, an entrepreneur with a brand of her own. It's not just about launching a brand; it's about embodying my values of sustainability, inclusivity and empowerment. With Dweep, I aspire to create more than just swimwear – I aim to inspire a lifestyle that harmonises with nature while celebrating the beauty of every individual. This venture is not just about fashion; it's about making a meaningful difference in the world.”

The name “Dweep” embodies her vision, signifying an island that nurtures and supports life. It is a brand committed to a holistic approach to sustainability. At its core, Dweep's motive is to promote a more sustainable, ocean-friendly world, one island-inspired garment at a time.

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