#e4mwebinar: Join DOOH expert Barry Frey Live from New York at 5.30 PM today
As part of the #e4mwebinar series, Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) will be joining us LIVE from New York today at 5.30 PM. The webinar will be streamed on Zoom, Facebook, Twitter, YouTube and exchange4media website.
Frey will be speaking on 'Out of Home in the times of Stay at Home'. As we know, the ongoing global lockdown has hit the outdoor sector the most given its dependence on people out on streets, highways, malls and airports.
The loss to the industry has already forced mergers, shutdowns, lay-offs and pay cuts across the world. During this LIVE session, Frey will also touch upon aspects like - how the outdoor industry is coping with the business challenges that COVID-19 has brought to the sector, measures taken by industry players to minimise the impact of the pandemic, the impact on ad spending and the road to recovery.
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