Cheil India has launched a campaign aimed at highlighting some features of Galaxy A55 5G and A35 5G. The campaign films feature Shanaya Kapoor and Rohan Gurbaxani. Galaxy A55 5G and Galaxy A35 5G come with features such as object eraser and ‘nightography’.
Commenting on the campaign, Aditya Babbar, Vice President, MX Business, Samsung India said, “Galaxy A series democratises innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratising flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting-edge technology that empowers creativity and elevates user experience."
Talking about the campaign, Vikash Chemjong, CCO, Cheil India said, "We believe that everyone deserves awesome—whether it's awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. When you finally get an awesome phone, you get one step closer to achieving the rest.”
The Galaxy A55 5G and A35 5G campaign film, highlighting the camera, will be amplified across all digital and social media platforms, as well as in retail stores.
Speaking about the campaign, Sanjeev Jasani, COO, Cheil India said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”
Galaxy A55 5G and Galaxy A35 5G come with a design featuring a linear camera layout encased in a glass back and a ‘key island’ frame design. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue. Meanwhile, the Galaxy A35 5G comes in three colours, Awesome Ice Blue, Navy Blue and Lilac.