Air India and Merlin Entertainments have entered a partnership, whereby members of the Air India Flying Returns loyalty programme will earn reward points when they buy tickets to Legoland theme parks.
Air India Flying Returns members can earn up to 10 Reward Points per Rs 100 spent across five participating Legoland locations, namely Windsor (UK), New York and California (U.S.), Dubai (UAE), and Malaysia.
Designed specifically for families with children aged 2-12 years old, Legoland offers a great day out or the ultimate short-break experience. Each Legoland theme park features interactive family rides, live shows, building workshops, and fun-filled attractions, including Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic Lego brick.
Sunil Suresh, Head of Marketing, Loyalty & E-commerce, Air India said, “This partnership enables families to create lasting memories at Legoland destinations around the world, while also earning valuable Reward Points towards future flights and travel experiences with Air India. Flying Returns is witnessing a rapid evolution into becoming one of the most attractive airline loyalty programmes globally, and this partnership is yet another reflection of our commitment to delivering exceptional value and experiences to our loyal guests.”
Dominique Sidley, Global Sales Director, Merlin Entertainments wrote, “I am delighted to announce that Merlin Entertainments, the world's leading attraction operator, has extended its partnership with India's national carrier, Air India, to offer exclusive benefits to the 'Flying Returns' members. This partnership will allow the members to enjoy discounted access to our amazing Legoland Resorts across the globe, where they can experience the fun of Lego and the playful thrill of theme parks. We’re delighted to celebrate the partnership becoming official, with the fantastic team here at Legoland Windsor. India remains a strategic market for us, and we are committed to providing the best entertainment options for Indian consumers. We look forward to strengthening this partnership with Air India across our other attractions in the future.”
This announcement marks the latest step in the airline’s continuing effort to transform Flying Returns and comes as the airline enters a new phase of its ongoing five-year transformation journey.
In April this year, Air India overhauled Flying Returns, introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity for the programme. The revamped Flying Returns moves away from the legacy model of miles-based collection of points to a more equitable spend-based approach while offering members instant global status and privileges around the world.
Over the last 18 months, Air India has added over 50 partners for Flying Returns to offer greater ease, more rewards, and recognition for its members.