Articles for Marketing

Wavemaker Tops Media Abby; Essence Mediacom Bags Grand Prix
Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign

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ABP Wins Top Honour At Publisher's Abby
ABP Wins Top Honour At Publisher's Abby

ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits

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Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India
P&G India Champions The Art Of Purpose-driven Experiences

Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential

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Experiential Marketing Is At The Backbone Of Everything We Do: Social’s Divya Aggarwal

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality outlines Social’s immersive viewing experience, ‘doosra stadium’, experiential marketing and more

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Design Is In The Eyes Of The Experience: Shyamala Ramanan, Mia By Tanishq
Design Is In The Eyes Of The Experience: Shyamala Ramanan, Mia By Tanishq

Shyamala Ramanan, Mia by Tanishq's Business Head, addresses the fusion of immersive design, innovative tech and personalised experiences at their first flagship store in Delhi with Everything Experiential

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Leveraging Brand Heritage As A Marketing Tool

Sachin Bansal writes for Everything Experiential as he delves into the intricate relationship between packaging, design, cultural and heritage

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Goafest 2024 Calls All Ad World For 'Advertising Rocks' Talent Showcase
Goafest Revives 'Advertising Rocks' To Spotlight Ad World's Music Maven

Advertising Rocks 2024 features Indian and International solo categories. Four finalists per category perform at Goafest in Mumbai, with winners decided by jury and attendee votes

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BW Businessworld Hosts 2nd Edition Of D2C Conclave In Association With BW Marketing World

The forum on 1 May 2024 honoured India’s top D2C brands at Radisson Blu Plaza, Delhi Airport

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