Women Who Are Redefining The Events and Experiential Domain In India

EE News Desk Mar 08, 2019

Events and experiential industry is largely seen as a male dominant industry. For long this has been the impression which is now changing with more women joining the domain and choosing to rewrite the dynamics of this industry.

On the occasion of Women’s Day, we profile some women leaders from the events and experiential domain who are redefining the contours of the industry.

Sushsma Gaikwad, Co-Founder, Ice Global

With her roots firmly entrenched in the experiential industry, Sushma Gaikwad is the co-founder of Ice Global an experiential agency and founder of IGM, a learning & development organisation. Sushma has made her mark in the training industry as a sought-after Skill Facilitator, Leadership Coach and Life Mentor. She specialises in transformative, breakthrough & NLP techniques.

Poonam Lal, Director, Innobuzz Marketing Solutions pvt Ltd

Founder and Director of Delhi-based Marketing Solutions firm, Poonam Lal is a well known name in the events and experiential domain . It must be mentioned that engagement marketing, also called ‘experiential marketing’ or ‘event marketing’ directly engages consumers and encourages them to participate in the evolution of a brand and her company is a foremost name in the domain.

Reema Sabghvi, Founder and MD - Maximus Mice and Media Solutions Pvt ltd and Co-Founder Pinkathon

Reema Sanghvi is Co-founder of Pinkathon and the Managing Director of Maximus Events. Maximus Events specializes in implementing Lifestyle/Brand Event , corporate tours , celebrity management ,weddings & corporate gifting while Pinkathon is considered more than a marathon and a life changing experience.

Lydia Buthello, Executive VP and Head - Brand Experience and Events, Star India

Currently as Executive VP and Head - Brand Experience and Events, Lydia handles the entire network events for Star India and supports the Star International business, corporate events, Entertainment, MICE, Activations, Sports Entertainment, Venue Operations, Merchandise, Celebrity Management and Sponsorship Events.

Geetika Ganju, Content Curator, Moderator and Writer

Content Curator, Moderator and Writer and is India's preferred anchor for content based summits and government events that involve the presence of Heads of State. She was recently awarded the Best Emcee Award at the BW Applause Awards, presented by the Business World Group. She has been honored with the Bharat Nirman Award for her contribution to anchoring in India.

Tabassum Modi, Founder Director at Victor Tango Entertainment Pvt. Ltd.

Victor Tango is well known name in the kids events & activations business, format owner and production house specialising in scripted and non-scripted content for OTT platforms, broadcast networks & brands.

Modi is passionate about empowering kids and youth of our country and is a specialist in creating meaningful brand engagements in this segment. Through the various initiatives she is involved in, she engages with 5000 schools and 1 million kids across 100 cities in India.