UFO Moviez, a digital cinema distribution network and in-cinema advertising platform, has promoted Siddharth Bhardwaj to the position of Chief Executive Officer – Digital Cinema Business. Bhardwaj, who is currently serving as the Group CMO & National Sales Head, will continue to report to Rajesh Mishra, Executive Director & Group CEO of UFO Moviez.
Commenting on the development, Mishra said, “Siddharth’s experience and strategic acumen have been instrumental in shaping UFO Moviez success over the years. His elevation to CEO - Digital Cinema Business, reflects our confidence in his ability to lead the company to the next level of growth. I am certain that under his dynamic leadership, UFO Moviez will continue to innovate and deliver exceptional value to all our partners and stakeholders.”
With 28 years of experience, Bhardwaj holds a Mechanical Engineering degree and an MBA in Marketing. Since joining UFO Moviez in 2012, he has played a key role in establishing and growing the company’s advertising revenue, leading efforts to position cine-media as a preferred platform for high-impact advertising.
In his new role as CEO – Digital Cinema Business, Bhardwaj will oversee the company’s digital cinema operations. Leveraging his extensive experience and strategic insight, he will focus on enhancing the company’s competitive strengths and driving the next phase of growth for the organisation.