Kokuyo Camlin makes artists paint for Project Ganga

Drawing solidarity with Hon’ble Prime Minister Narendra Modi’s Clean Ganga Project, stationery art manufacturer Kokuyo Camlin Limited too celebrated World Rivers Day by inviting over 100 artists to paint on the theme `Ganga’, at Vasanta College, Rajghat, Varanasi, recently. While these artists were painting in Varanasi, others from all over the country have contributed by uploading paintings on the Kokuyo Camlin website.

The 100 artists have immortalized their vision on canvas on the theme ‘Ganga’ and have painted their vision and interpretation around the holy river. These professional paintings will be submitted to an organization associated with the Clean Ganga Project, wherein these paintings will be auctioned and the proceeds will go to the cause of keeping Ganga clean.

Speaking on the occasion, Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “Kokuyo Camlin has always promoted art and especially for good causes. After creating the world longest canvas this year on theme of Swachh Bharat, we have assembled here to promote Swachh Ganga project with the power of art. While we celebrate World Rivers Day, it’s important to communicate to our society that rivers are an integral part of our environment, being a rich source of water, food, transport, hydro power and so many things. River Ganga is not only the biggest river of our country, but also the most sacred river. Unfortunately it is also become one of most polluted rivers in the world. With this event –‘Camlin paints for Ganga’ - we want to join our Prime Minister’s initiative on cleaning Ganga in a unique way”

To complement this initiative around the theme ‘Ganga’, the company used social media to create further awareness among children. The company had also invited children to join in the celebrations and participate in it by submitting their paintings online. For every painting submitted by a child, Kokuyo Camlin will contribute Rs.100 towards the project. This received tremendous response from the children who participated in huge numbers by submitting their paintings.