Betterhalf Rolls Out ‘Weddings By Betterhalf’ Campaign

Betterhalf has rolled out its campaign, ‘Weddings by Betterhalf’ which builds upon the PM’s ‘Wed in India’ initiative. The campaign endeavours to establish India as a top-notch wedding destination, with a network of sought-after wedding planning and services platforms.

Driven by real-life hassles faced by families and urban couples while planning their weddings, the campaign features three advertisements.

Taking on a humorous take on the chaotic wedding planning space, the first segment of the campaign sets the tone for wedding planning as an unpredictable cricket match with all the responsibility being shouldered by the bride’s family.

“As India’s leading wedding planning and fulfilment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognised the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offering a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection,” said Pawan Gupta, CEO, Betterhalf.     

The second segment of the campaign walks through the struggles of finding the right wedding venue amidst India’s rich culture and stunning locations. Since wedding venue plays a critical role in the entire planning process, Betterhalf allows couples to browse through over 30,000 options across the country from the comfort of their homes. 

In the final leg of the campaign, Betterhalf forays into the space of destination weddings. It highlights the problems faced during the planning of destination weddings from venue selection to dealing with multiple vendors.