“India is among the top 3 global markets where we’re spending our marketing dollars”- Erik Hermanson, Head of Marketing, Mobile Products, ASUS
Point of View

“India is among the top 3 global markets where we’re spending our marketing dollars”- Erik Hermanson, Head of Marketing, Mobile Products, ASUS

With the recently launched ZenFone 2, ASUS has made a significant attempt to break into the mobile market of the…

Delivering different strokes for different folks: Girish Shah, Godrej Properties
Point of View

Delivering different strokes for different folks: Girish Shah, Godrej Properties

With an intellectual property like the Intra-Club Golf Challenge,Godrej Properties has tried to capture the attention of its ATL audience…

Airtel expresses solidarity with users, offers free calling from India to Nepal
News

Airtel expresses solidarity with users, offers free calling from India to Nepal

The massive earthquake in Nepal has hit the lives of many and has brought a wave of shock and gloom…

ASUS launches ZenFone2 with 5 stunning installations, executed by EO2 Events
Curators

ASUS launches ZenFone2 with 5 stunning installations, executed by EO2 Events

Expectationswere high when ASUS announced the launch of ZenFone 2 on April 23, at a high profile event at Kingdom…

Parle creates interactive community experience to eradicate litter
Marketers

Parle creates interactive community experience to eradicate litter

Parle Products has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back…

T.I.C. celebrates its 23rd anniversary
News

T.I.C. celebrates its 23rd anniversary

Event marketing company, T.I.C, recently celebrated its 23rd annual day with full zest and enthusiasm. In the span of 23…

“Experience creation will be the essence of everything we do”- Anup Vishwanathan, Marketing Head, Movies Now
Marketers

“Experience creation will be the essence of everything we do”- Anup Vishwanathan, Marketing Head, Movies Now

While the producers of movies have experimented with numerous ways to better market their product through a variety of experiential…

BlaBlaCar partners with ixigo to offer inter-city ridesharing
Ideas

BlaBlaCar partners with ixigo to offer inter-city ridesharing

City-to-city ridesharing app, ‘BlaBlaCar’ has entered into a partnership with travel search marketplace ixigo. The strategic partnership allows BlaBlaCar to…

Havas acquires French event specialist agency EGC & Associés
News

Havas acquires French event specialist agency EGC & Associés

The Havas Group announces its acquisition of EGC & Associés, a French agency specializing in general-interest events. EGC & Associés…

Hindware ropes in Shah Rukh Khan as brand ambassador
News

Hindware ropes in Shah Rukh Khan as brand ambassador

Brand ‘hindware’ from India’s foremost bathroom products company, HSIL Limited, today announced film actor Shah Rukh Khan (SRK) as its…

Coca-Cola vs Pepsi, and their distinctive experiential approach
Marketing Initiatives

Coca-Cola vs Pepsi, and their distinctive experiential approach

Alhough Pepsi was created 13 years after Coca Cola’s entry into the business, both the brands have evolved and engaged…

Red Bull’s B-Boying championship comes to India
Marketing Initiatives

Red Bull’s B-Boying championship comes to India

The battle for a 1-on-1 B-Boy World Championship comes to India for the first time with the Red Bull BC…

Live Viacom18 brings Markus Schulz to India through Vh1 Supersonic Club Nights
Initiatives

Live Viacom18 brings Markus Schulz to India through Vh1 Supersonic Club Nights

Live Viacom18 presents Markus Schulz, the German-American trance DJ who tours India from the 30th of April to the 3rd of May. Over the past…

5 learnings from the way Samsung launches its phones
Playground

5 learnings from the way Samsung launches its phones

Samsung as a mobile brand has tremendous reputation in terms of its experiential ventures in not just India but across…

Innovative activations by Times Network at Goa Fest 2015
Initiatives

Innovative activations by Times Network at Goa Fest 2015

At the recently concluded Goa Fest 2015, The Time Network established its presence with a range of experiential activities lined…

Cheil wins retail and visual merchandising mandate for Timex India
News

Cheil wins retail and visual merchandising mandate for Timex India

Integrated-marketing agency, Cheil, has won the retail expansion and visual merchandising mandate for Timex Group India. The mandate consists of…

New kids on the block: MTV’s Sumeli Chatterjee on the Karbonn Smart MTV Bloc Party
Curators

New kids on the block: MTV’s Sumeli Chatterjee on the Karbonn Smart MTV Bloc Party

MTV in association with their sponsors Karbonn mobile recently organized the first ever bloc party in India. The concept was…

Wizcraft manages the India showcase at Hannover Messe 2015
Initiatives

Wizcraft manages the India showcase at Hannover Messe 2015

Wizcraft International Entertainment, conceptualized, produced & directed the India showcase at the Opening Ceremony of the Hannover Messe 2015. The…

NCR’s first beach experience at Oysters Beach
Playground

NCR’s first beach experience at Oysters Beach

Located behind Huda City Mtero Station, Oysters Beach, Entertainment District, Sector 29, Gurgaon, has opened its gates on April 16, 2015. The beach shall remain…

Lucky Ali joins Gigstart
News

Lucky Ali joins Gigstart

Gigstart, the marketplace that facilitates connections between entertainers and party planners has singer songwriter, composer and actor Lucky Ali who…

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