6 unique CSR campaigns with a solid approach
Playground

6 unique CSR campaigns with a solid approach

While the idea of corporate social responsibility for many may translate into planting a few trees, a few brands are genuinely out…

Dell’s 3-day ‘Hackathon’ engages 2000 employees
Marketing Initiatives

Dell’s 3-day ‘Hackathon’ engages 2000 employees

Dell organized a 3-day Hackathon event at its Bangalore and Hyderabad campuses, last week. The event was conducted with the…

Natura’s aerial rigging for Gionee India’s Annual Conference​
Initiatives

Natura’s aerial rigging for Gionee India’s Annual Conference​

The HICC, Hyderabad venue facilitated Gionee India’s Annual Conference on April 4th, 2015. The event also saw the launch of…

DDB MudraMax’s ‘Eye for an Eye’ campaign for Lenskart
Initiatives

DDB MudraMax’s ‘Eye for an Eye’ campaign for Lenskart

On April 15, 2014, India’s Supreme Court granted the country’s Transsexual and Transgender individuals the right to self-identify their gender….

Industry Insiders respond to the single window event-licensing covenant
Playground

Industry Insiders respond to the single window event-licensing covenant

After the Delhi Chief Minister ArvindKejriwal assured the members of the Event & Entertainment Management Association (EEMA) of simplifying the…

Percept bags brand activation mandate for Chandigarh Tourism
News

Percept bags brand activation mandate for Chandigarh Tourism

Percept Sports & Entertainment has bagged the brand activation mandate for Chandigarh Tourism. PSE bagged this account for a period of…

Datsun’s ‘Drive On’ convoy to be hosted across 7 cities
Marketing Initiatives

Datsun’s ‘Drive On’ convoy to be hosted across 7 cities

Datsun marked its first year in India by hosting the ‘Datsun Drive-On’ cavalcade in Delhi that saw over 100 Datsun…

A future of experimenting with technology: Pratik Seal, Housing
Point of View

A future of experimenting with technology: Pratik Seal, Housing

Housing, an online real estate platform, recently unveiled its brand identity by introducing a new logo, a revamped website and…

Single window system for event licensing? Could be reality in a month
News

Single window system for event licensing? Could be reality in a month

Select committee members of the Event & Entertainment Management Association (EEMA) including Michael Menezes- Patron and Founding President EEMA, Mandeep…

UBM launches corporate campaign to mark its 10th year in India
Initiatives

UBM launches corporate campaign to mark its 10th year in India

Exhibitions organizer, UBM India, has launched its new corporate campaign to mark a successful decade of providing diverse industries inIndia…

Askme wins bronze at Goafest 2015 for innovative Youth Marketing
News

Askme wins bronze at Goafest 2015 for innovative Youth Marketing

Askme received a bronze Abby award in Youth Marketing category at the ‘Goafest 2015’. This award has been conferred upon Askme for its…

Playing in a man’s world: Lisa Srao, Chairman & MD, I Brands Beverages
Point of View

Playing in a man’s world: Lisa Srao, Chairman & MD, I Brands Beverages

With undercurrents of cultural and societal concerns, even at a time when women arefast climbing the ladder of hierarchy in…

Marriott unveils new concept in India “Meetings Imagined”
Ideas

Marriott unveils new concept in India “Meetings Imagined”

Marriott International Asia Pacific recently announced its unveiling of Meetings Imagined (MeetingsImagined.com) and its Meeting Services App to the region’s events planners and organizers. The…

Knight Frank partners with Rolls-Royce & Anmol Jewellers to launch ‘The Wealth Report 2015’
Playground

Knight Frank partners with Rolls-Royce & Anmol Jewellers to launch ‘The Wealth Report 2015’

Global property consultancy, Knight Frank, in association with Rolls-Royce Motor Cars Mumbai and Anmol Jewellers, hosted the launch of ‘The Wealth Report 2015’ at…

Buidling Aspirational Value for Trucking, Uppalapati Tilothama, Tata Motors
Point of View

Buidling Aspirational Value for Trucking, Uppalapati Tilothama, Tata Motors

India’s largest automobile company, Tata Motors, successfully concluded season II of the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2015 in grand…

Kingfisher’s activations for IPL Season 8
Marketing Initiatives

Kingfisher’s activations for IPL Season 8

Kingfisher stands apart as one of the most aggressive players in the market that leverages its association with IPL in a…

Sportz Interactive’s innovations for Star Sports at Cricket World Cup ’15
Ideas

Sportz Interactive’s innovations for Star Sports at Cricket World Cup ’15

Sports solutions company, Sportz Interactive (SI) recently showcased an array of digital innovations for Star Sports India (SS) on their…

M&E industry predicted to grow by 13.9 % in 5 years reports KPMG
Insights

M&E industry predicted to grow by 13.9 % in 5 years reports KPMG

While there are a lot of obstacles in the way for media and entertainment industry in India, research report released…

Spotted at EEMAGINE 2015
Playground

Spotted at EEMAGINE 2015

The curtain dropped yesterday on EEMAGINE 2015, an annual summit hosted by the Event and Entertainment Management Association. Take a…

Over 30 DJ’s to feature at Karbon Smart MTV Bloc Party
Initiatives

Over 30 DJ’s to feature at Karbon Smart MTV Bloc Party

MTV brings together more than 30 DJs to spin the music for the Karbon Smart MTV Bloc Party. The 2…

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