Viacom 18 Emerge Delhi review: Simplicity defines the Success Mantra
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Viacom 18 Emerge Delhi review: Simplicity defines the Success Mantra

Every once in a while organized is a music festival that though looks incredibly promising on its golden wrapped advertisement…

Sunburn expands to a 4 day event, introduces payment-in-installment option
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Sunburn expands to a 4 day event, introduces payment-in-installment option

Percept Live, the promoter of dance music festival, Sunburn, has recently announced the dates of Sunburn Goa, which has grown…

JW Marriott Mumbai Juhu celebrates Associate Appreciation Week 2015
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JW Marriott Mumbai Juhu celebrates Associate Appreciation Week 2015

As a tribute to the spirit, passion, talent and dedication of all its associates, JW Marriott Mumbai Juhu is celebrating…

Percept ICE manages on ground activation for Zee at MELT 2015
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Percept ICE manages on ground activation for Zee at MELT 2015

Percept ICE, a company of Percept Limited, managed the on ground activation & provided innovative branding solutions to Zee at…

“Our experiential marketing strategy weaves in a  mix of mass media, social media and PR”- Ronita Mitra, SVP – Brand Communications and Insights, Vodafone
Protalk

“Our experiential marketing strategy weaves in a mix of mass media, social media and PR”- Ronita Mitra, SVP – Brand Communications and Insights, Vodafone

Indian Premier League 2015 saw Vodafone launch its ‘Speed is Good’ campaign that reinforces Vodafone’s network credentials in an evocative and…

Ola Ties up with Hard Rock Café this Cricket Season
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Ola Ties up with Hard Rock Café this Cricket Season

Cricket lovers all over the country had one more reason to enjoy the on-going cricket season reached in its final leg. Ola, mobile…

Ballantine’s announces “Stay True” campaign with Gabriel Macht
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Ballantine’s announces “Stay True” campaign with Gabriel Macht

Ballantine’s, the well known Scotch whisky brand recently announced the launch of a new strategic brand positioning of ‘Stay True’…

CABI Announces Indian Blind Cricket Team’s Tour to England and Bahrain for a Bi-Lateral Series in May-June
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CABI Announces Indian Blind Cricket Team’s Tour to England and Bahrain for a Bi-Lateral Series in May-June

Cricket Association for the Blind in India (CABI) affiliated to Paralympic Committee of India (PCI) and World Blind Cricket (WBC) recently…

“There are still copious unexplored avenues to embark upon”-Nitin Arora, MD, Katalyst Entertainment
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“There are still copious unexplored avenues to embark upon”-Nitin Arora, MD, Katalyst Entertainment

Events industry as a world in its own self is a confluence of multiple stakeholders such as clients, event agencies,…

Vodafone launches “SPEED IS GOOD” campaign for IPL season
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Vodafone launches “SPEED IS GOOD” campaign for IPL season

This T20 season, Vodafone is back with a new campaign to communicate “Speed is Good”. This comprises of a series…

Baggit Launches #PlayTheLifeGame Digital Campaign to engage consumers
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Baggit Launches #PlayTheLifeGame Digital Campaign to engage consumers

Baggit, one of India’s handbag brands recently launched its digital campaign #PlayTheLifeGame. The campaign celebrates the many facets of a…

We MediaWorks Executes Chef Vikas Khanna’s Book Launch in Delhi
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We MediaWorks Executes Chef Vikas Khanna’s Book Launch in Delhi

With summers at their peak, the need to refresh and chill is on the rise. As a step in the…

5 Unique Dance and Music Festivals Across the Globe
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5 Unique Dance and Music Festivals Across the Globe

Dance and Music Festivals area rage amongst the youth all over the world. Not only are such festivals unabashedly loud…

Dalda celebrates ‘Meri Mom, Sabki Mom’ campaign
Marketing Initiatives

Dalda celebrates ‘Meri Mom, Sabki Mom’ campaign

Motherhood knows no bounds and is the greatest blessing for a child. However, not all children get the opportunity to…

QED Events Execute the Launch of Yamaha’s Fascino
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QED Events Execute the Launch of Yamaha’s Fascino

India Yamaha Motor Pvt Ltd recently announced the launch of its fascinating new scooter ‘Fascino’ – a new scooter with…

Nikelodeon offers Augmented Reality Experience to Promote Motu Patlu
Marketing Initiatives

Nikelodeon offers Augmented Reality Experience to Promote Motu Patlu

Nickelodeon, for the first time gave children a chance to be animated in real life. This was made possible through…

Sports IP’s in India; Who is Racing towards the Ultimate Win
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Sports IP’s in India; Who is Racing towards the Ultimate Win

Cricket is no longer the only dominant sport in India as the country with its citizens have opened up to…

Force Gurkha Rainforest Challenge 2015 set to take place in Goa from 24th to 31st July
Marketing Initiatives

Force Gurkha Rainforest Challenge 2015 set to take place in Goa from 24th to 31st July

With the promise to be Bigger, Badder and Tougher Force Gurkha Rainforest Challenge India is back. Conceptualized and inaugurated by…

Candid Marketing Executes Kwality Wall’s Week of Joy Celebration
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Candid Marketing Executes Kwality Wall’s Week of Joy Celebration

Kwality Wall’s, the brand that offers a range of frozen desserts recently celebrated The Week Of Joy 2015 to bring…

Skyscanner predicts Delhiites to travel to Kolkata for IPL finals
Marketing Initiatives

Skyscanner predicts Delhiites to travel to Kolkata for IPL finals

Skyscanner, a leading global travel search engine, recorded a 70% increase in flight searches from Delhi to Kolkata from 18…

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