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The Great India Place Mall of Entertainment City Ltd. a mixed-used retail and hospitality development, recently gave its visitors a reason to cheer by...

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Wizcraft has taken the recently launched Tata Tiago to virtually every household in Mumbai, Delhi NCR and Bangalore, and executed India’s first Virtual Drive...

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Every car should be well prepared to outfox risks and insurance company Coverfox aims to empower customers to be “Faster than Disaster”. Towards this...

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Eemagine, the annual convention of the Event and Entertainment Management Association, is scheduled across three days at Hotel The Grand, Vasant Kunj, in New...

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Mondelez India Foods Private Limited announced the launch of its new biscuit brand, Cadbury Bournvita Biscuits in India. Bournvita Biscuits is the company’s second...

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Two opponents face each other, poised to strike, keenly watching the other’s moves. They circle the ring and at the first sign of a...

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Regarded amongst the top-selling luxury automobile brands in the country BMW has suddenly put the pedal to the metal and gotten aggressive with its...

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Sunburn and its organizer, Percept, had enjoyed the monopoly of EDM festivals for close to 6 years before Live Viacom18 entered the market with...

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L’Oreal Professionnel, a competitor in the global professional hair care market, recently launched its latest innovation called Profiber. L’Oreal’s Research laboratories have developed this...

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I've always valued real-world experiences over things. In other words, if you gave me the choice between the new iPhone and a week vacation...

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While most brands would use experiential as an accessory to its larger marketing arsenal, IDBI Federal Life Insurance, a private life insurer, has on...

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The dynamics of OOH advertising have changed drastically over the past decade. What used to be restricted to boring brand signage, easily overlooked by...