Playground

Top 5 brand activations focused at kids

Designing an engaging experiential campaign is never an easy job. However, this task is much more complex if the target…

News

EEMA announces the international jury for EEMAX Global Awards 2015

The Indian event industry’s apex body, the Event and Entertainment Management Association (EEMA), has unveiled a list of dignitaries from…

News

Ogle partners with Lakmé Fashion Week to elevate fashion experience

Ogle, an on-demand streaming platform has recently partnered with Lakmé Fashion Week Winter/Festive 2015 to live-stream this fashion event. Keeping…

Marketers

“Translating a digital experience into physical is critical to us”- Raghav Gupta, Country Head, BlaBlaCar

After establishing its presence in 18 countries around the world, BlaBlaCar, an online marketplace that facilitates ride sharing, entered India…

Marketers

Vh1 gears up to bring live experience of VMA ’15 to India

Vh1, the channel for international music and entertainment is all set to air two highly anticipated shows ‘Video Music Awards…

Marketers

Zippo kickoffs “The Real Man” campaign

The American lighter brand, Zippo is all set to engage its fans in an exciting campaign to celebrate the essence…

Playground

5 strange experiences at weddings from across the globe

The definition of a conventional wedding celebration has witnessed a drastic transformation in the last two decades. With no restrictions…

Curators

Candid Marketing activates Godrej Kala Hit across 15 cities

Candid Marketing, is currently executing an activation campaign for Godrej Kala Hit as Godrej Consumer Products Limited has undertaken awareness…

Curators

CRI events executes launch of Flipkart’s new app Ping

Taking technology a notch higher to further enhance customer experience, Flipkart, announced the launch of ‘Ping’- a brand new ‘social…

Marketers

Kokuyo Camlin elevates Rakhi experience for smartphone users

Kokuyo Camlin, the stationary brand, has created a new way to help brothers and sisters celebrate the tradition of Raksha…

Playground

5 brands that used music festivals brilliantly

Known for attracting a large number of audiences in their best possible mood, music festivals are breeding grounds for creative…

Marketers

Second edition of Embassy Pedal for the Planet executed in Bangalore

The second edition of the Embassy Pedal for the Planet corporate cycling event organized by Embassy Group, , saw a…

Marketers

KidZania hosts Kabbadi match to celebrate partnership with UMumba

KidZania Mumbai, the Global Indoor Theme park, hosted a Kabbadi match on August 20, 2015 with UMumba team of Star…

Curators

Chuo Senko India executes office activation for FoodPort

Food Port, a food company that promises to deliver fresh, chef made meals right to your desk had their first…

Playground

Why emotions should be the centerpiece of events today

A lot of event agencies determine the success of their event on the basis of the number of attendees present…

Marketers

Airtel and Uber announce first-of-its-kind strategic partnership

Bharti Airtel Limited and Uber have recently announced a first-of-its-kind strategic partnership in India. As part of this partnership, Uber…

Curators

Percept ICE executes the Havells convention in Istanbul

Percept ICE, a company of Percept Limited, conceptualized and executed the Havells Convention from 11th August to 15thAugust, 2015 at…

Curators

Bengaluru hosts Genesis Foundation’s gala fundraiser to save lives of 10 children

The 14th edition of Genesis Foundation’s fundraiser CEOs Sing for GF Kids,was held with musical relish in Bengaluru recently at…

Playground

4 innovative experiential campaigns by airliners

In order to connect and engage with their flyers in a more experienced, innovative and immersive manner, most airline brands…

Curators

AAS organizes “Tashan E Azaadi” for Independence Day Celebration

AAS a NPO in Delhi/NCR had organized an event with Punjab’s leading entertainers to create awareness about Cervical Cancer, Save…

1 2 87 88