Playground

Ctrl.Shift.Esc- A venue with a unique experience

As the demand for interesting and engaging experiences is increasing with every passing day people are simultaneously coming up with…

Playground

Havas India announces senior level promotions

Havas Media Group India today announced a slew of senior level promotions across the group in India. Mohit Joshi currently…

Initiatives

Percept S&E executes Filmfare Awards South 2015

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, executed the ‘62nd Britannia Filmfare Awards South 2015’ event. The…

News

Hardwell’s United We Are foundation attempts Guinness record

India is a country that continues to remain special for Hardwell. Since playing a headline slot at Sunburn to bringing his…

Point of View

“Experiential is the Holy Grail for marketers”- Mahesh Kanchan, Director- Marketing, Carlsberg India

With all the talk about creating meaningful relationships with the consumer and establishing an emotional connect, at the recent BW…

Protalk

“People loved and admired the concept of ‘Sing-Talk’”-Shibani Kashyap

Known as one of the most prolific singer, performer and composer of the current times ShibaniKashyap is without a doubt…

Technologies

Sony Pix goes Live on mobile devices through Tata Sky’s mobile app

English movie channel, Sony Pix is all set to take entertainment to the next level with the launch of its…

Playground

Cheil India makes key appointments in its digital team

South Korean Marketing & Communications house Cheil has been investing heavily in its capabilities in India and is assembling a…

Playground

5 innovative experiential campaigns from the alcohol sector

Experiential is an important part of the marketing strategy of any brand today.  However they are more so important for brands…

News

Kyazoonga signs a Rs 100 crore ticketing deal with Caribbean Premier League

Leading homegrown international ticketing major, Kyazoonga, continues to notch up successes, soon after being the only Indian company to make it…

Marketing Initiatives

Vibgyor executes Tag Heuer’s celebration of ‘Don’t crack under pressure’

An evening of high-octane thrills was anticipated at Mumbai’s iconic Mehboob Studio. TAG Heuer, the unparalleled market leader in watches…

News

Percept/H appointed creative agency for foodpanda

Percept/H, the flagship advertising agency of Percept Limited, has bagged the prestigious account of foodpanda, India’s largest food ordering platform. The multi-agency pitch…

Playground

4 learnings from Samsung’s experiential endeavors across the world

Samsung as a brand has the history of pushing the envelope as far as innovative experiential endeavors are concerned. The…

Playground

BBC News new trade initiative uses virtual reality to showcase digital offer

Using the latest in virtual reality technology, BBC Global News Ltd recently launched a dramatic new interactive trade campaign to…

Playground

Select City Walk displays a life size Dinosaur art installation by Anant Mishra

Select CITYWALK as part of its Select CITYART initiatives brings art to public domain: “Back to Life” A life Size…

Marketing Initiatives

Maxus ESP and Radio City 91.1 present Tetley Green Tea Brigade

Maxus in association with their specialist content arm Maxus ESP has recently partnered with Radio City 91.1 to co-create and…

Playground

The Comedy Central Chuckle Fest: Sweet experience that could have been sweeter

The second edition of the Comedy Central Chuckle Festival was able to generate a tremendous amount of buzz from the…

Marketing Initiatives

Benetton engages youth around the world with ‘The Unmaking of Hate’ campaign

Every day, people around the world face exclusion and injustice based on their race, religion, gender, origin, sexual orientation and…

Playground

Findurclass.com and Mount Litera School International to organize monsoon Camp for kids

Welcome the monsoon with an umbrella full of world-class experiences through a unique seasonal camp initiated by Mount Litera School…

Playground

Google, Linkedin, Facebook & Eurosport create experience zones at Cannes

Apart from being a global event for those working in the creative communications, advertising and marketing related fields, the seven-day…

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