Picking an experiential venue for your event
Protalk

Picking an experiential venue for your event

Choosing a venue is probably one of the most basic but important steps when organizing an event.The ambience of a…

Vogue India Fashion Fund Finale 2014
Playground

Vogue India Fashion Fund Finale 2014

he winner of the third edition of Vogue India Fashion Fund, in association with Fashion Design Council of India (FDCI) and supported by Van…

Zee TV ropes in Miss America for Dance India Dance Super Moms
News

Zee TV ropes in Miss America for Dance India Dance Super Moms

After the success of Dance India Dance North America 2013 and Dance India Dance Little Masters North America 2014, with…

Subhash Ghai’s Mukta Arts completes 36 years of entertainment
News

Subhash Ghai’s Mukta Arts completes 36 years of entertainment

On the occasion of  Diwali  Subhash Ghai’s film production company Mukta Arts turned 36 years old. The actor turned director…

Events to look out for this November!
Playground

Events to look out for this November!

With winters approaching and the perfect weather to visit places and participate in events, here’s a list of some of…

Apollo Munich facilitates free bus shuttle for Atlético de Kolkata fans
Marketing Initiatives

Apollo Munich facilitates free bus shuttle for Atlético de Kolkata fans

Apollo Munich extends its support to provide hassle-free transportation for the large number of football fans who come to watch…

Koovs ties up with Bacardi NH7 Weekender
Marketing Initiatives

Koovs ties up with Bacardi NH7 Weekender

Over the years, Bacardi NH7 Weekender festival, produced by OML (Only Much Louder), has developed its own sense of style–…

Samsung Innovation Awards ’14 presented to young innovators
Marketing Initiatives

Samsung Innovation Awards ’14 presented to young innovators

Samsung presented the Samsung Innovation Awards 2014 to the young and enterprising innovators at IIT Kharagpur Extension Centre in Kolkata. Samsung Innovation…

5 brands with brilliant experiential strategies
Playground

5 brands with brilliant experiential strategies

The basic idea of experiential marketing is to trigger the emotions and rationality in the prospect’s mind so that he/she…

Experiential Weddings by Studio Neelabh bags multi-awards
News

Experiential Weddings by Studio Neelabh bags multi-awards

Experiential Weddings by Studio Neelabh, known to create unique and niche signature events,  has recently bagged a bunch of awards at EEMAX (Events…

Crossword and Penguin to host meet & greet with Dan Brown
Playground

Crossword and Penguin to host meet & greet with Dan Brown

International bestselling author Dan Brown is set to make his maiden visit to India and meet & greet his fans at…

VoxPop Clothing partners with Mumbai City Football Club
Marketing Initiatives

VoxPop Clothing partners with Mumbai City Football Club

VoxPop Clothing, the brand known for making t-shirts designed for people who can speak their mind and wear their attitude,…

Music Concerts in India: Narrowing the great north-south divide
Protalk

Music Concerts in India: Narrowing the great north-south divide

With several artists shows, tribute shows and concerts happening around every month, the country is offering immense scope and great…

Moet Chandon hosts multi-city parties to promote women’s empowerment
Marketing Initiatives

Moet Chandon hosts multi-city parties to promote women’s empowerment

This year, Chandon is kicking off the party season with three very special parties in Mumbai, Delhi and Bangalore. In…

93.5 Red FM partners with Indian Super League teams
Playground

93.5 Red FM partners with Indian Super League teams

93.5 Red FM has announced its association with the two teams of the on-going Indian Super league 2014 – Delhi…

Samsung Electronics extends worldwide Paralympic partnership
Marketing Initiatives

Samsung Electronics extends worldwide Paralympic partnership

Samsung Electronics, the Worldwide Paralympic Partner in the Wireless Communications Equipment category, has announced that it has signed an agreement…

Experiential sits high up on our marketing plan says Vodafone
Point of View

Experiential sits high up on our marketing plan says Vodafone

Telco giant Vodafone through its attempts in the experiential domain has managed to win up to a million customers. May…

Zee TV partners Victor Tango for new show launch through awareness drive in schools
Initiatives

Zee TV partners Victor Tango for new show launch through awareness drive in schools

To support the launch of a new show named Bandhan on Zee TV, a mega school activation was conducted. The…

Natura’s aerial rigging at Hero MotorCorp’s Garden Factory opening
Curators

Natura’s aerial rigging at Hero MotorCorp’s Garden Factory opening

Hero MotorCorp has recently launched a unit at Neemrana naming it ‘Hero Garden Factory.’ Showtime Group, who has been Hero’s…

Nickelodeon celebrates kids day out at Dentsu Aegis Network this Diwali
Marketing Initiatives

Nickelodeon celebrates kids day out at Dentsu Aegis Network this Diwali

Diwali is one of India’s most popular festivals. Celebrated by Indians globally, this festival stands for reaffirmation of hope and…

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