“Our eye is not on making the money, its on making the brand”- Chaitanya Mathur & Mani Singh, Co-Founders, The Grub Fest
Initiatives

“Our eye is not on making the money, its on making the brand”- Chaitanya Mathur & Mani Singh, Co-Founders, The Grub Fest

With the event industry experimenting with the diversity of events it can organize, food was always considered as a supporting…

Wizcraft signs on to create Bollywood show for Dubai Parks and Resorts
News

Wizcraft signs on to create Bollywood show for Dubai Parks and Resorts

Dubai Parks and Resorts, which is set to be the region’s largest multi-themed leisure and entertainment destination when it opens…

Hyundai hands over ‘Last Ball’ at ICC Cricket World Cup ’15
Marketing Initiatives

Hyundai hands over ‘Last Ball’ at ICC Cricket World Cup ’15

Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the official partner for International Cricket Council (ICC) handed over the…

Pepe Jeans signs up as Title Sponsor for Grazia Young Fashion Awards
News

Pepe Jeans signs up as Title Sponsor for Grazia Young Fashion Awards

Pepe Jeans announces itself as the title sponsor of the Grazia Young Fashion Awards. The fashion initiative from Grazia aims…

Planning an incentive travel event? Make it one to remember
Playground

Planning an incentive travel event? Make it one to remember

Historically, rewards and recognition programs go a long way in encouraging employees achieve business goals and objectives. While small organizations…

Delhi to host another foodie fiesta- The Grub Fest
Initiatives

Delhi to host another foodie fiesta- The Grub Fest

The first edition of The Grub Festwill kick-off from April 3 – April 5, 2015 at the Jawaharlal Nehru Stadium…

Red Carpet Events manages destination wedding in Udaipur
Initiatives

Red Carpet Events manages destination wedding in Udaipur

Surat based Red Carpet Events executed a fairy-tale wedding for Daksham and Sapna at Hotel Inder Residency. For the company’s…

5 cool examples of Social Media integration in experiential campaigns
Playground

5 cool examples of Social Media integration in experiential campaigns

With statistics proving the presence of the target groups for many brands on social media platforms, marketers today are religiously…

Jacob’s Creek organizes ‘The Longest Reserve Table’ at ITC Mumbai
Marketing Initiatives

Jacob’s Creek organizes ‘The Longest Reserve Table’ at ITC Mumbai

Jacob’s Creek, presented its global concept of ‘The Reserve Table’ for the first time in India. The brand extended The Reserve Table experience…

Mumbai Airport’s personalized Airport services “Pranaam”
Playground

Mumbai Airport’s personalized Airport services “Pranaam”

Mumbai Airport’s personalized Airport services “Pranaam” introduced by GVK CSIA at the Domestic & International terminals, received an international acclaim…

MTV launches ‘MTV The Great Selfie Challenge’
Ideas

MTV launches ‘MTV The Great Selfie Challenge’

MTV, gives selfie enthusiasts a chance to whip out their phones and strike a pose with the ‘MTV The Great Selfie Challenge’. An…

Indian top models describe life in the fashion world
Playground

Indian top models describe life in the fashion world

With the number of new fashion weeks cropping up each year, the fashion industry is clearly pacing rapidly and has…

Detailed agenda for EEMAGINE 2015
News

Detailed agenda for EEMAGINE 2015

Over the years EEMA (Event and Entertainment Management Association) has been instrumental in the coming together of industry stakeholders at…

Vodafonehosts ‘Superstar Mela’for retailers across 5 cities
Initiatives

Vodafonehosts ‘Superstar Mela’for retailers across 5 cities

Vodafone Madhya Pradesh and Chhattisgarh circle recently held ‘Vodafone Superstar Mela’ for its retailers across five cities. The event embarked…

International Sports Management Limited executes ‘Turkish Airlines World Golf Cup’ in Mumbai
Marketing Initiatives

International Sports Management Limited executes ‘Turkish Airlines World Golf Cup’ in Mumbai

The latest stage of the 2015 Turkish Airlines World Golf Cup took place at Bombay Presidency Golf Club in Mumbai, India, on…

An open letter from Mr. Sabbas Joseph to the Events fraternity
Protalk

An open letter from Mr. Sabbas Joseph to the Events fraternity

2014-15… What an eventful period it has been! From an inspired PM taking over the mantle to Mangalyaan instilling a…

“Dance-music is the new language of the generation”- Sumeli Chatterjee, Head-Marketing, MTV
Initiatives

“Dance-music is the new language of the generation”- Sumeli Chatterjee, Head-Marketing, MTV

The concept of a bloc party is relatively new in India. Reported as an innovation of World War I originating from the East Side of New York…

U&I Resources launches‘Farah Khan for Tanishq’ collection in Surat
Initiatives

U&I Resources launches‘Farah Khan for Tanishq’ collection in Surat

Tanshiqrecently announced its collaboration with renowned celebrity jewellery designer Farah Khan Ali for an exclusive diamond jewellery collection line. The…

“We deliver ‘different strokes for different folks’ through experiential”-Girish Shah, EVP Marketing, Godrej Properties
Point of View

“We deliver ‘different strokes for different folks’ through experiential”-Girish Shah, EVP Marketing, Godrej Properties

Experiential has completely changed the way how an audience perceives a brand nowadays and it has also significantly impacted the…

Greenlam launches the ‘Mikasa Experience center’ in Mumbai
Marketing Initiatives

Greenlam launches the ‘Mikasa Experience center’ in Mumbai

A leading name dealing in surfacing products in more than 100 countries, Greenlam Industries Limited stands firm with its guiding philosophies –…

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