Managing artists – problems & solutions
Insights

Managing artists – problems & solutions

The entertainment industry has witnessed remarkable changes in recent years, and this change has blurred the traditional distinction between agents…

Delhi gets set to experience its moment of ‘Glow’
News

Delhi gets set to experience its moment of ‘Glow’

Mondelez India Foods Limited inaugurated the first Cadbury GLOW Signature Experience in Select Citywalk, Saket to support the global launch…

Yo Yo Honey Singh invites talents for his upcoming brand music video
News

Yo Yo Honey Singh invites talents for his upcoming brand music video

Online Fashion & lifestyle brand American Swan (americanswan.com) has roped in Yo Yo Honey Singh as its brand ambassador, is now all set to…

Percept ICE executes the media drive of the new Polo GT
News

Percept ICE executes the media drive of the new Polo GT

Percept ICE, a company of Percept Limited, executed the Media Drives’ for Volkswagen New Polo GT at Aamby Valley from…

‘Experiential allows us to converse, address and troubleshoot in real-time’- Gulbahar Taurani, Marketing Head, Philips India
Point of View

‘Experiential allows us to converse, address and troubleshoot in real-time’- Gulbahar Taurani, Marketing Head, Philips India

Through its various consumer durables and heavy investments in crowd engaging activities, Philips has caught the attention of many in…

Events to look out for in October ’14
Playground

Events to look out for in October ’14

As the monsoon sweeping across the northern belt of India is finally on a retreat, October is a breath away…

RB announces ‘Dettol – Banega Swachh India’ campaign
Marketing Initiatives

RB announces ‘Dettol – Banega Swachh India’ campaign

RB (formerly called Reckitt Benckiser), today announced a 5 year ambitious program in partnership with NDTV and Facebook – “Dettol…

Showtime executes Salaam India Awards 2014
Initiatives

Showtime executes Salaam India Awards 2014

India TV honored the Bravehearts of the nation through the second edition of “Salaam India Awards”. The awards were presented…

Mauritius Tourism partners with Designer Charu Parasher for Om Luxe
Playground

Mauritius Tourism partners with Designer Charu Parasher for Om Luxe

An Indian wedding is no longer just about the rituals, the food, ensembles and the festivities. It’s also about having it at…

Technologies that can enhance your event
Ideas

Technologies that can enhance your event

In such stiff competition, all brands are competing in the race of standing out from their fellow competitors and making…

Go spellbound from the sky at Pushkar International Balloon Festival
Playground

Go spellbound from the sky at Pushkar International Balloon Festival

Pushkar Mela of Rajasthan is one of the most well-known fairs in India that is not only popular amongst its…

Priyanka Chopra meets Adda52 winners
News

Priyanka Chopra meets Adda52 winners

The dreams of 5 Priyanka Chopra fans came true this September thanks to adda52.com. The most awaited day for poker…

Parle Products launches ‘Litter Free’ campaign
News

Parle Products launches ‘Litter Free’ campaign

Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment have announced its association with Rangeela Raas, the biggest…

Experiential marketing best practices
Insights

Experiential marketing best practices

There is no one size fits all solution to everything in life, similarly, there is no thumb rule when it…

Things to consider before sponsoring events
Insights

Things to consider before sponsoring events

Sponsors play a very important role in the course of an event. Starting from generating working capital to executing the…

Polaris launches Intellect Digital Branch
News

Polaris launches Intellect Digital Branch

Polaris Financial Technology Limited’s consumer banking division announced today, the launch of its Intellect Digital Branch solution. The World’s first App based…

Frost & Sullivan’s annual India Healthcare Excellence Awards held
News

Frost & Sullivan’s annual India Healthcare Excellence Awards held

Frost & Sullivan successfully hosted its 6th annual India Healthcare Excellence Awards at Taj Lands End, Mumbai recognizing distinguished achievers…

Leveraging Instagram for experiential marketing
Marketing Initiatives

Leveraging Instagram for experiential marketing

While offline engagement may be the first thing that comes to our minds when experiential marketing is discussed, social media…

Establishing brands through event marketing
Insights

Establishing brands through event marketing

In events, it’s lot more than just hanging huge banners, hosting some sessions, plastering the brand logo on a pen…

HealthyDunia.com announces India Health & Wellness Awards 2014
News

HealthyDunia.com announces India Health & Wellness Awards 2014

HealthyDunia.com, the health and wellness information portal today announced the launch of the India Health and Wellness Awards 2014 (IHW Awards)…

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