How to get the most out of networking events, Organizers reveal..
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How to get the most out of networking events, Organizers reveal..

Whether you have just launched a startup or are looking to explore new opportunities, networking events are known to significantly…

Line-up at 4th edition of Genesis Foundation’s Kasauli Rhythm & Blues festival
Playground

Line-up at 4th edition of Genesis Foundation’s Kasauli Rhythm & Blues festival

Genesis Foundation’s Kasauli Rhythm & Blues Festival today revealed itsline-up for the 4th edition to be held on from 3-5…

McVitie’s consumer activation with Bipasha Basu
Marketing Initiatives

McVitie’s consumer activation with Bipasha Basu

Bollywood actress and McVitie’s brand ambassador, Bipasha Basu, paid a visit to the capital on 26 February to meet with…

What went down at Alibaug’s ‘Nariyal Paani’
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What went down at Alibaug’s ‘Nariyal Paani’

The first edition of music & arts festival ‘Nariyal Paani’ was held at Mora Pada, Rewas Road in Alibaug on…

5 Creative ways to use LED Screens at your next event
Ideas

5 Creative ways to use LED Screens at your next event

Every event organizer today, wants to make sure that they deliver the best event experience they can offer to their…

Spin Off Events conducts multi-city mall activations for AskMe.com on Valentines Day
Initiatives

Spin Off Events conducts multi-city mall activations for AskMe.com on Valentines Day

AskMe.com , an online portal by Getit Infomedia, recently concluded it’s activation on the occasion of Valentine’s Day across 6…

MoëtHennessy on board airplane Solar Impulse 2 as Official Partner
News

MoëtHennessy on board airplane Solar Impulse 2 as Official Partner

MoëtHennessy announces its two-year support as an Official Partner of the airplane Solar Impulse 2, which will depart Abu Dhabi…

T.I.C organizes lavish theme based wedding through its division ‘T.I.C Panorama’
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T.I.C organizes lavish theme based wedding through its division ‘T.I.C Panorama’

T.I.C recently organized a lavish wedding of a business tycoon from Delhi, through its division called T.I.C Panorama. Different themes…

Showtime executes Castrol’s 3-day annual conference
Initiatives

Showtime executes Castrol’s 3-day annual conference

Showtime has partnered with Castrol on its events for over a decade. For its most recent event, Showtime reviewed Castrol’s…

CommonFloor ‘Retina’ introduces Virtual Reality for consumers in Real Estate
Marketing Initiatives

CommonFloor ‘Retina’ introduces Virtual Reality for consumers in Real Estate

Online real estate platform CommonFloor.com, introduces CommonFloor Retina, world’s first virtual reality innovation in real estate that is available to…

Mohit Chauhan and Atif Aslam perform at Red Live ‘Asli Rockstars’
Playground

Mohit Chauhan and Atif Aslam perform at Red Live ‘Asli Rockstars’

Atif Aslam and Mohit Chauhan performed at ‘Asli Rockstars’ together on the Indian soil for the first time. The concert was organised…

Garnier presents Surewaves ‘Loud & Clear’ concert in the North-East
Initiatives

Garnier presents Surewaves ‘Loud & Clear’ concert in the North-East

SureWaves MediaTech yesterday announced the launch of concert property ‘Loud& Clear’, to mark the occasion of International Women’s Day. The…

The mega-impact of mobile phones on the event industry, Experts speak
Playground

The mega-impact of mobile phones on the event industry, Experts speak

It was the year 1947, when the basic concept of a mobile phone came into existence and revolutionized the entire…

Xenium Digital executes experiential promotion of Khatron ke Khiladi using Oculus Rift
Initiatives

Xenium Digital executes experiential promotion of Khatron ke Khiladi using Oculus Rift

Khatron Ke Khiladi, a licensed Indian version of Fear Factor started its Season six from Feb 07, 2015. With its…

LinkedIn & MTV help students #GetAJob through activations across colleges
Marketing Initiatives

LinkedIn & MTV help students #GetAJob through activations across colleges

Professional social networking site LinkedIn partnered with youth brand MTV in an integrated campaign to encourage students to sign up…

We see a shift from brand promise to brand experience- Prateek N Kumar, CEO & MD, Neoniche
Protalk

We see a shift from brand promise to brand experience- Prateek N Kumar, CEO & MD, Neoniche

An avid blogger, voracious reader and an activist for animal rights, Prateek N Kumar feels that a marketing campaign today is…

Radiant executes Honda Press Launch and Dealer – Supplier Business Meet
Initiatives

Radiant executes Honda Press Launch and Dealer – Supplier Business Meet

Radiant hashandled few Honda projects in the recent past like the Auto Expo 2014 pavilion and the Bhoomi Puja of…

Dalda consumer engagement at MasterChef Mela in Mumbai
Marketing Initiatives

Dalda consumer engagement at MasterChef Mela in Mumbai

Star Plus India organized a MasterChef Mela in Mumbai on Saturday, 21st February and Sunday, 22nd February 2015. The objective of this…

8th World Sacred Spirit Festival
Playground

8th World Sacred Spirit Festival

Aficionados from across the world came to soak up a fusion of Sufi music and history at the three-day 8th…

Recent experiential campaigns that were anything but usual
Playground

Recent experiential campaigns that were anything but usual

With the majority of brands spending a major chunk of their marketing budget on experiential activities nowadays, a need for…

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