Playground

The crests and troughs of customized entertainment- Roshan Abbas, SamitGarg and Karan Soorma

Besides digging deeper into their pockets, clients today are also digging deeper to achieve customized experiences at their weddings. With…

News

The winner takes it all: 68 metals awarded at GIWA 2015

The International Convention of the Wedding Fraternity 2015 (ICWF) concluded with The Great Indian Wedding Awards (GIWA) on 1st August…

Initiatives

Natura brought on board as rigging consultants for private celebrations

Natura is well known to rig inspiring aerial acts and seemingly impossible engineering solutions. Natura is usually called on to…

News

Apollo Munich appoints Cheil India as creative agency

Cheil India, already one of India’s Top 5 advertising and marketing communications agencies, has been growing its business aggressively over…

News

Vivaha La Vida: ICWF wraps up its 3rd edition

With over 10 million weddings being organized in India each year the size of the overall wedding industry is estimated…

Marketing Initiatives

Max Presents Elite Model Look India 2015

MAX, the country’s value fashion brand, is back with its 2nd edition of Elite Model Look India(EMLI) after getting raving…

Initiatives

Dabur celebrates 1000Cr achievement with Vibgyor as execution partner

A day long celebration took place at Kingdom of Dreams as Dabur crossed 1000cr sales for Amla Hair Oil and…

Point of View

“Our aim is to make the entire country avail our service 5 years down the line”- Saurabh Srivastava, CMO, MobiKwik

MobiKwik is a renowned mobile wallet/online payment platform where a user can store money to make mobile and DTH recharge, pay utility bills…

Initiatives

Vibgyor executes Veet Meet & Greet with Shraddha Kapoor

Veet, the hair removal cream from Reckitt and Benckiser group hosted an evening to celebrate with its sales people and…

News

Etihad Airways appoints Cheil as global digital and social media agency

Following a multi-agency competitive pitch process, Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the…

Marketers

“Customer experience will help us more than any marketing gimmick”- Sachin Thapar, Country Head, InFocus

American technology pioneer, InFocus recently made its sincere effort to penetrate into the Indian tech world with the mega-launch of…

Marketing Initiatives

Live Viacom18 brings Grammy winner ‘Skrillex’ to India for Vh1Supersonic

Sticking to the promise made of keeping music alive all year round, Live Viacom18 has now made its biggest announcement…

News

Paper Boat gives its media mandate to Maxus

Global communications consultancy firm Maxus has been appointed the media mandate for Paper Boat (Hector Beverages). This win comes after…

Curators

Select CityWalk celebrates traditional and modern art with Artivity

Art is a growing field and no more an elitist luxury. With the growth of art shows, painting exhibitions, solo…

Protalk

“We’re back with a renewed strategy”- Marcus Frost, Senior Marketing Director, Motorola

With 5 mobile brands launching the latest additions to their mobile phones in this very week, the marketing war for…

Marketing Initiatives

Vodafone powers Diabetacare’s wireless glucometer

Vodafone Business Services (VBS), the enterprise arm of Vodafone India, has collaborated with Diabetacare to launch dCare Smart™, a device that helps people…

Initiatives

Madison IES launches Prism’s Duratech Cement across 21 towns

Madison IES, the activation and experential unit of Madison OOH and Madison World just completed a mega event across 21…

Marketing Initiatives

Lufthansa announces season 2 of Star Chef contest

Lufthansa Passenger Airlines, in partnership with The Leela recently announced season 2 of Star Chef contest in its new avatar,…

Playground

5 Innovative ways drones can be used at events

Just a few years ago, drones, or unmanned aerial vehicles (UAVs), were introduced into the world of events and they…

Playground

Wrestling Federation of India & Pro-Sportify launch Pro Wrestling League in Delhi

Wrestling Federation of India and Pro-Sportify yesterday launched the historic Pro Wrestling League in Delhi. Top stars of Indian wrestling,…

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